MTC’s trade show MWE 2022 returns bigger, better
After a two-year hiatus, the Malaysian Timber Council (MTC) announced the comeback of its all-successful international wood and woodworking trade show, the Malaysian Wood Expo (MWE) 2022 at a press meet on 20 June 2022.
MWE 2022 is set to be a bigger and better fair than its inaugural show in 2019. Aiming to uplift the industry amidst the endemic, the trade fair is set to inspire with new solutions and greater opportunities to source for the latest in the timberbased industry.
MTC Chairman Madam Hajah Norrida Yusoff said the Council is anticipating a high number of serious international buyers who will boost business opportunities for fair exhibitors. “Everything has been doubled, from the exhibition floor space to the initiatives put in place to make this show a resounding success and a profitable one for our trade fair participants,” said Hajah Norrida.
MWE 2022, which will be held from 20-22 November 2022 at the Malaysia International Trade and Exhibition Centre (MITEC), is jointly organised by MTC and the Panels & Furniture Group and supported by the Ministry of Plantation Industries and Commodities.
The expo that was held in 2019 garnered much success with over 60% of its exhibitors from overseas, some of whom who had sold out their machinery on the first day of the fair.
Endorsing MWE 2022 are:
• Malaysian Wood Industries Association (MWIA)
• The Timber Exporters’ Association of Malaysia (TEAM)
• The Malaysian Panel-Products Manufacturers’ Association (MPMA)
• Malaysian Wood Moulding & Joinery Council (MWMJC)
• Malaysian Furniture Council (MFC)
• Association of Malaysian Bumiputra Timber & Furniture Entrepreneurs (PEKA)
• Malaysian Timber Industry Board (MTIB)
• Malaysian Timber Certification Council (MTCC)
• Malaysia External Trade Development Corporation (MATRADE)
• Malaysian Woodworking Machinery Association (MWMA).
The fair is also recognised and endorsed by top timber-related associations from countries such as China, France, Hong Kong, Thailand and the United States. The trade show will showcase raw materials and wood products such as wooden flooring, mouldings, doors, window and door frames, panel-products, wooden pallet as well as woodworking machinery and cutting tools, abrasives, adhesives, coatings, timber-related equipment, materials, and furniture production software, among others.
“Despite our RM25 million target in MWE 2019, we raked in RM140 million in sales. We are hoping to do much better this year as many investors and business owners are putting the pandemic behind them and gearing up for more face-to-face business dealings at trade fairs,” said MTC CEO Mr. Muhtar Suhaili.
He added that MTC is anticipating more importers to join the business matching programmes, specifically its Incoming Buying Mission. In 2019, the Incoming Buying Mission, which was conducted in collaboration with MATRADE, generated sales of RM118.93 million.
To encourage participation in MWE 2022, MTC will be providing incentives to local buyers who purchase machinery, Air Pollution Control (APC) equipment and raw materials. Likewise, MATRADE will offer its Market Development Grant to local exhibitors.
MTC also launched its corporate video and held a media luncheon in appreciation of the media’s continuous support to MTC over the years.